FUNNELS101 [2.0]

Do I have to know anything about marketing, sales, funnels or digital marketing before I take FUNNELS101?

No! Relax bruz, I’ve got your back. I literally assume you know nothing, and we will go over the basics. (Of course, I don’t think you actually don’t know anything, but I will cover everything from the ground up.) It’s a cumulative course, and every step will build on what I’ve taught you before, so you won’t be left behind.

I already have a degree/some idea about marketing. Is this course too basic for me?

No way. Even though I’ll cover the basics, the strategies I’m going to teach you are advanced techniques that I’ve used with some of the world’s top brands like Porsche and Red Bull, and I guarantee you’ll learn something in this course that will make it worth your while. So even if you know marketing or have a degree, I will be showing you how to repurpose what you know and make it way more powerful in a changing world.

I already took a course on digital marketing a few years back. Why do I need this?

It’s 2017 now, and the market is changing. Like I said before: you are ALWAYS going to be starting from zero in some way. And the tactics that worked in 2011 are just ancient in 2017. That’s why FUNNELS101 comes with a free subscription to any and all future updates, for life — without paying a cent.

What if I fall behind on the course?

No problems at all. FUNNELS101 comes with lifetime access — so no matter how far behind you fall, it’ll always be there waiting for you to catch up.

Is this program right for me?

This is an EXTREMELY important question and not one that I take lightly at all. That’s why I’ve dedicated two entire sections (see below) to help you work out whether enrolling in FUNNELS101 is the right decision for your business. Scroll down to see a break down of who should and who shouldn’t join FUNNELS101.

How often do you update the material?

To keep up to date with the constant changes in the land of digital marketing, I regularly update the course material. Not to mention, I’ve also been known to upload additional bonuses, case studies and easter eggs from time to time too. You need to remember I leave and breathe this stuff… and the only thing I enjoy more than implementing it is sharing my knowledge with others by teaching them how to do it too!

Is everything recorded?

Yep, it sure is! Not to mention, our course player allows you to choose the speed at which you watch each lesson… Quick learner and fast listener? No worries! Simply increase the playback speed and fly through each lesson at your preferred pace!

Do you offer a money back guarantee?

Sure do. I have poured everything I have learned into making FUNNELS101 [2.0] the very best course on the market — and I’m so confident that it’s hands-down the best investment you ever made in your business, that I’m offering you 30 days to try the course — at my risk.

That means you can go through the ENTIRE COURSE before deciding whether it’s right for you… and in the meantime, you’re seeing some of the very best material in existence on digital marketing.

And if it doesn’t work? Just email me and show me you followed the course and I'll refund you every cent you paid, right away.

Yes, I’m guaranteeing this course with is the money that pays my bills and puts food on the table. But I’m not really risking it, because I know this course works.

Either way, you get an incredibly fair deal… and I think it’s safe to say that you will never have an investment with such a high ROI and yet zero risk as FUNNELS101 [2.0].

FUNNELS101 [2.0] is for you if…

You’re an entrepreneur, marketer, blogger or business owner with big, crazy dreams.

If you have bold dreams for your business, Funnels101 will show you how to achieve them while your the basics are taken care of in the background. If you want to travel the world, enjoy your life, and generally just YOLO while your business generates cashflow on autopilot, FUNNELS101 will help you do that too. Whatever you want to do, I can show you how to do it in this course.

You are willing to trust the system I am going to teach you.

FUNNELS101 WILL get you results — if you follow the blueprint I’ve laid out for you. And it doesn’t matter whether you’ve been in the game for years or if you feel overwhelmed or out of your depth from a technological point of view. Either way, the system will work for you. I’ve designed it to be useful to total newbies and social media veterans alike — but you have to trust and follow the steps I’m going to lay out for you.

You know me and know that my content works.

Of course, you don’t HAVE to already know me for this to work for you. But if you do, and you’ve tested some of the hacks or tactics I give away for free on my site and in my emails, you should have a pretty good idea that I know what I’m talking about. FUNNELS101 is no exception — in fact, it’s much better than the material I give away.

You recognise that this is a blueprint, not a magic bullet.

Trust me, when you follow the roadmap I’ve laid out for you in FUNNELS101, and you see the results it will bring your business, you might think it’s magic. But it will take time and a little bit of effort to get those results. If you’re a smart dude, and you realise this, you’re going to love this course.

I know, I just spent a few thousand words telling you why FUNNELS101 is so great.

But a huge part of my brand is trust, and I want to make sure that you know what you’re getting into. So FUNNELS101 is not for you if…

You don’t have a business at all.

It’s fine if you’ve got a side project you’re just dabbling in. But if you haven’t got anything, my genuine recommendation is not to start with FUNNELS101. Instead, use my free content, get your hands dirty a bit, and start testing a side hustle. Funnels101 will be waiting for you when you’re ready — and it’ll be heaps more valuable then.

You think that this course will automatically double your profits overnight.

Don’t get me wrong… it can more than double your profits, if you follow my recommendations and you’re diligent, patient and selling a good product. But if I promised it’d make you rich overnight, I’d be a scammer. This is a blueprint — not a get-rich-quick scheme.

You aren’t willing to try new things in your marketing. It’s very likely that I’ll be showing you some things that are totally new to you, and some mistakes you may have been making. Your marketing right now might be all the “buy my shit” variety. Don’t worry, I don’t judge. But you have to trust me and at least try my recommendations. If you’re not willing to do that, you won’t get the most out of Funnels101.

You’re not selling an honest product that helps people.

I can sum it up this way: Don’t Be A Dick. I am going to teach you some very, very powerful tactics in this course. As you’ve seen, they have the potential to be worth six or even seven figures to you. But for that reason, I need you to make a commitment to me that you are selling a good product that adds value to other people, not some scam that’s just there to make you rich. And if I find that anyone is using my material to run a business that hurts people somehow, I will revoke their access and ban them from my courses for life. This material can help you make money ethically as well as unethically — so there’s just no need.

It’d be bad sportsmanship to name names here, and I’m not like that… but there are some big-name companies in this field who give you a pretty raw deal.

One in particular sells a ‘funnels’ product… but they don’t give you any of the execution stuff.

They’ll tell you how to build a funnel, give you swipe files, provide templates, and focus on the ‘theoretical’ roadmap you need to follow to make it work.

But then they’ll skim one of the most important aspects: the technical execution of all the theory you learned. And that’s where the real return is.

To get that, you need to purchase their ‘recurring revenue’ product… and if you go through all of that, they’ll try get you to invest in their super high ticket item (which ironically is part of their funnel’s strategy which they have executed inside their funnel… #infunnelception).

Look, that’s all smart marketing, and it’s very profitable. That is the kind of thing I will teach you how to do (if you want) — but it’s not what I’ll do to you.

Because wouldn’t you fucking expect that if you’re paying something like 1 to 2k for a course, they teach you everything — not onsell you onto another program?

I’m not gonna do that. If you’re paying good money for this course, I’m gonna give you everything.

I’ll hold your hand, and let you look over my shoulder as you watch me build my own funnel (which you’re in right now). You’ll basically see behind the scenes what you’re seeing now from a customer perspective — and I’ll show you how to do all of it.

I won’t upsell you. With FUNNELS101, I’m literally giving you everything. Just turn the key and start driving.

You can also find a bunch of other ‘funnels’ courses on the web that might contain some of the content I’ve packed into Funnels101, that aren’t from one of the big-name brands.

Obviously I can’t talk about every single one of them. But what I can say is that if you’re here, you probably know my brand.

You know that I’m using proven techniques that have generated hundreds of thousands (you’ve seen two case studies), as well as helping hundreds of people dominate their digital marketing and build successful businesses. You know the quality of the material I give away free. You know that I’m actually here looking out for you in the long run, not to make a quick buck off you.

Also, you know I’m not a get-rich-quick marketer. I’m the dude you could run into at the bar and have a few drinks with, and who would tell you straight if something wasn’t right for you.

So you know that FUNNELS101 [2.0] is going to be some of the best stuff you can find anywhere.

I genuinely believe there is not a single product out there that offers the value and content I have stuffed into this course at anywhere near the price I am offering it at — let alone material that I’ve personally used myself to make six figures in revenue in a month.

But that’s exactly what you get in FUNNELS101 [2.0].

Besides, who would you rather trust to teach you the secrets of marketing? A random internet marketer with a slick sales page?

Or someone whose marketing funnel you’re in right now… and whose sales page is so good you’ve read almost through to the end?

I did this, but I absolutely do not recommend it as a learning method.

Everything I learned at uni about marketing was just irrelevant to the real world. The uni I attended has a great business school, whatever.

But no disrespect to them, in my humble opinion, it was way out of touch.

Marketing changes WAY faster than university. It’s constantly evolving, and business degrees simply cannot keep up. (I remember having to learn how to fold paper in an envelope so people see your sales flyer the right way. Are you fucking kidding me?)

As someone who has got one of these fancy pieces of paper, let me tell you straight: a degree is time-consuming, expensive, and not relevant at all to how businesses need to market themselves in a 2017 world.

This is a great option — if you can afford it.

Any marketer worth their fee knows that they can charge crazy high rates — because their work is so valuable to any business.

(Personally, I charge more than $550/hr for my time, and I’ll be raising that soon. And to get me to build and deploy a basic funnel for you would cost upwards of $14,500.)

That means that the people you can afford… aren’t very good.

And also, you won’t ever be able to grow your business to the point where you can afford to hire a good marketer to manage your funnels… without having a good grasp of it yourself!

Make no mistake — this is not one of the tasks you should be paying someone else to do right now. This is the high-value stuff that you should be paying money and skipping low-value tasks to learn.

Investing in a course like Funnels101 to learn it will pay off 100x over the life of your business — and if you ever do need to hire someone, you’ll know exactly what you need from them.

This seems like the simplest, cheapest option of any of them… but it’s actually the HARDEST and MOST EXPENSIVE.

Let me explain.

Many people (myself included) try to bootstrap their way to a solution by connecting bits and pieces from everywhere online, trying to hack their knowledge together.

While this may not cost you any money, what it is ironically costing you is your opportunity cost of time. (Remember my Lesson #1 above?)

This is because your lack of real action, and time wasted trying to “figure it out by yourself”, ends up putting you in a position where you still haven’t been able to generate new leads or actually monetise your business / product / service using digital marketing — because you’re still learning what to do.

And if you’re like most people (me included), you’re probably a perfectionist… so you’ll basically just go around in circles and never get anything done, meaning zero sales, frustration, stress and being overwhelmed.

I know many people who have actually spent money on ads (e.g. Facebook ads) and got sweet fuck all from it… so they just tell themselves that “digital marketing doesn’t work”, and they miss out on the HUGE opportunities involved.

Please don’t be that guy.

I’m not “just trying to persuade you to buy my course”. Those are my honest, heartfelt reasons why I believe that none of those options are really a good choice for a new marketer.

If I could meet myself from a few years ago, and I stood to gain nothing from recommending one option over another, I would recommend Funnels101 in a heartbeat.

The small amount you invest in this course will MORE than pay off in time, stress, energy and money saved.

Because honestly, FUNNELS101 [2.0] — not including the bonuses I’ve stacked on, which themselves are worth thousands — would be easily worth $20k to your business... this year.

And next year. And the year after that. And the year after that.

In fact, as an investment, twenty grand would be a steal.

But this course is not for huge chunky firms with massive bank accounts. (I’ve worked for those guys, but that’s not who Funnels101 is for.)

I’m after the dreamers — the people with audacious goals and plans to change the world, like I have.

And I know that, even though this course would have been worth over seven figures to me, there is just no way I could’ve afforded $20k to invest in myself… so I won’t even charge you half of that.

But not only is it one of the highest ROI investments you’ll ever make… but unlike all the options above, it’s also absolutely the least risky. Because I’m offering you…

"Paul has set an exceptionally high bar for digital marketing resources with FUNNELS101 [2.0]. The content presented is so thorough and detailed, while at the same time delivered in a way that makes it crystal clear for marketers at all stages of their business. There is no doubt that Paul knows his stuff, and I am so impressed at the depth he has gone to in each module while providing feedback and support to his community along the way.

I will be recommending FUNNELS101 [2.0] to any entrepreneur or business owner I know with confidence that they will see results thanks to the content in this course."

Clint Salter

CEO at Dance Studio Owners Association

"In a marketing degree, it’s challenging to find classes that are topic specific and content heavy, let alone cases and examples that are timely with the dynamism of social media. After graduating I wanted to find a means to enhance my social media marketing knowledge and skills. FUNNELS101 [2.0] is a fundamental building block for anyone who already is, or plans to leverage digital marketing funnels to generate qualified leads and sales for their business online.

Paul makes a conscious effort in each class to ensure his students can independently produce effective and efficient funnels in the future. The course’s in depth, easy to follow content on Lead Magnets, Email Marketing, Landing Pages, Facebook Ads, SplIt Testing, Retargeting, Analytics (and so much more) makes the process of learning and then implementing a pleasure.”

Terra Tormey

Marketing & PR Graduate, The University of Notre Dame (Australia)

"The first thing I feel like I should mention is that right off the bat, I got A LOT of value from Paul even before I took out my credit card. When you get into his marketing funnel (which is exactly what he teaches) you first learn and get loads of value from his blog posts. Then you get into the free mini-course – which by itself, taught me the value of the Facebook Pixel and how to use it.

So by the time I had the option to get into the FUNNELS101 Beta Course, I knew it would be awesome (because if I was getting that much value for free already, there must be a heck of a lot more value inside when I actually pay).

In general, FUNNELS101 is awesome course. It’s extremely practical and easy to follow, and it takes you through the whole process of building your marketing funnel from start to finish (even if you’ve never built one before). I believe every single business owner on the planet that’s serious about generating leads and sales online should enrol in FUNNELS101… or at the very least, enrol their marketing staff in this program.

As you progress through the Modules, Paul helps you to clearly understand both WHAT you should be doing and WHY you have to do it. I've always believed that understanding the why is the most important thing because once you understand ‘why’ - you can then translate this understanding into other areas of marketing.

Thanks to Paul and FUNNELS101, I’ve learnt so much about marketing funnels and how fundamental they are to succeeding in a 2017 world and beyond. One of the most valuable things I’ve learnt is how to escalate a cold prospective customer (at the beginning of your funnel) and convert them into a sale (at the end of your funnel) without being sleazy or pushy in the process. I’ve learnt that good marketing is not about “Boosting a Facebook Post” or running some PPC Ads on Google AdWords – anyone can do that – but good marketing is actually about understanding your customer, listening to them, and most importantly, giving them value before EVER asking for something in return."

How did you find Paul as a teacher?

"Truly, I think Paul is an awesome teacher. Mainly because he’s genuinely interested in teaching you the valuable stuff. And he's always ready to answer your questions and help out. He even checks on you from time to time without you contacting him. And obviously, he has the knowledge, experience and results to back it all up. Paul is definitely someone you can trust and I’ve really enjoyed learning from him.

Overall, I 100% recommend this course to anyone that is looking to sell anything using this thing we call internet. And I’m not sugar coating this at all, I do honestly believe that becoming a student in FUNNELS101 and learning from Paul is a MUST for any business that’s serious about succeeding online and in general."

Manuel Felipe Larrazábal

CEO at Manany's

FAQ

Who SHOULD join FUNNELS101?

**Who should NOT join FUNNELS101?**

What are your other options?

Option #1: Take one of the ‘big-name’ marketing courses.

Option #2: Buy another similar-looking marketing funnels product.

Option #3: Get a marketing or business degree.

Option #4: Hire someone to setup and manage your digital marketing funnels for you.

Option #5: Figure it all out yourself.

The Best Investment You Ever Made In Your Business

Which FUNNELS101 [2.0] Option Is Right For You?

Testimonials From Past Students