"In a marketing degree, it’s challenging to find classes that are topic specific and content heavy, let alone cases and examples that are timely with the dynamism of social media. After graduating I wanted to find a means to enhance my social media marketing knowledge and skills. FUNNELS101 [2.0] is a fundamental building block for anyone who already is, or plans to leverage digital marketing funnels to generate qualified leads and sales for their business online.
Paul makes a conscious effort in each class to ensure his students can independently produce effective and efficient funnels in the future. The course’s in depth, easy to follow content on Lead Magnets, Email Marketing, Landing Pages, Facebook Ads, SplIt Testing, Retargeting, Analytics (and so much more) makes the process of learning and then implementing a pleasure.”
Marketing & PR Graduate, The University of Notre Dame (Australia)
"Paul has set an exceptionally high bar for digital marketing resources with FUNNELS101 [2.0]. The content presented is so thorough and detailed, while at the same time delivered in a way that makes it crystal clear for marketers at all stages of their business. There is no doubt that Paul knows his stuff, and I am so impressed at the depth he has gone to in each module while providing feedback and support to his community along the way.
I will be recommending FUNNELS101 [2.0] to any entrepreneur or business owner I know with confidence that they will see results thanks to the content in this course."
"The first thing I feel like I should mention is that right off the bat, I got A LOT of value from Paul even before I took out my credit card. When you get into his marketing funnel (which is exactly what he teaches) you first learn and get loads of value from his blog posts. Then you get into the free mini-course – which by itself, taught me the value of the Facebook Pixel and how to use it.
So by the time I had the option to get into the FUNNELS101 Beta Course, I knew it would be awesome (because if I was getting that much value for free already, there must be a heck of a lot more value inside when I actually pay).
In general, FUNNELS101 is awesome course. It’s extremely practical and easy to follow, and it takes you through the whole process of building your marketing funnel from start to finish (even if you’ve never built one before). I believe every single business owner on the planet that’s serious about generating leads and sales online should enrol in FUNNELS101… or at the very least, enrol their marketing staff in this program.
As you progress through the Modules, Paul helps you to clearly understand both WHAT you should be doing and WHY you have to do it. I've always believed that understanding the why is the most important thing because once you understand ‘why’ - you can then translate this understanding into other areas of marketing.
Thanks to Paul and FUNNELS101, I’ve learnt so much about marketing funnels and how fundamental they are to succeeding in a 2018 world and beyond. One of the most valuable things I’ve learnt is how to escalate a cold prospective customer (at the beginning of your funnel) and convert them into a sale (at the end of your funnel) without being sleazy or pushy in the process. I’ve learnt that good marketing is not about “Boosting a Facebook Post” or running some PPC Ads on Google AdWords – anyone can do that – but good marketing is actually about understanding your customer, listening to them, and most importantly, giving them value before EVER asking for something in return."
How did you find Paul as a teacher?
"Truly, I think Paul is an awesome teacher. Mainly because he’s genuinely interested in teaching you the valuable stuff. And he's always ready to answer your questions and help out. He even checks on you from time to time without you contacting him. And obviously, he has the knowledge, experience and results to back it all up. Paul is definitely someone you can trust and I’ve really enjoyed learning from him.
Overall, I 100% recommend this course to anyone that is looking to sell anything using this thing we call internet. And I’m not sugar coating this at all, I do honestly believe that becoming a student in FUNNELS101 and learning from Paul is a MUST for any business that’s serious about succeeding online and in general."
Manuel Felipe Larrazábal
CEO at Manany's